UNPACK

Inspired by the theme of transparency and the new regulations set to disrupt the packaging ecosystem, Principle Design endeavors to alter perceptions around the switch to bio-degradable. How do we change familiar consumer behavior? Are laws simply enough to amend an industry-wide process? Unpack looks to the strategies, techniques and tactics that will inform this new age of sustainable packaging without compromising on brand integrity.

A panel of researchers, suppliers, and design experts will unveil the ‘packaging pipeline’, opening discussion around new laws and the intrinsic effect they will have on design visuals and thinking. The talk will be for business owners who see packaging as a necessary part of doing business, as well as for designers who work in the packaging field.

Panelists for this talk include Jes Egan from Principle Design,  Gary Lomacchio from Anchor Packaging, and Tom Naughtin from Waste Ninja.