Design for Tomorrow: Bringing Vision and Value with Design
Five design industry experts, one night and what future ahead of us. Panel: Joanne Taylor, Vince Frost, Hope Lumsden-Barry, Ant Donovan and Cara Meade.
Past Event

Bringing Value and Vision with Design


Thu 25 May 6:00pm - 8:00pm


Booking required


RMIT University – Building 80
435-457 Swanston St, Melbourne VIC 3000, Australia


Accessible bathroom Seating available Wheelchair accessible

Design is all around us; from the natural world to the future we will either build, or inherit. Design For Tomorrow aims to promote and celebrate the role of good design and of the legacy it may bring. We are here to build awareness of how the things we design can influence society, environment and everything around it.

Join us with a one night only event, as we invite an outstanding panel of expert designers, strategists, and creators to reveal the value design thinking can bring, both culturally and economically in all aspects of our society, right down to the last molecule. Whilst demonstrating the value of Design Thinking in our society, we’ll be discussing this year’s themes of transparency, currency and legacy.

The works featured may include design of messages or products featuring equality / inclusivity / diversity / accessibility / psychology / connection / environment / security / safety / community and discuss a variety of topics that reflects how we as designers can build a better future for tomorrow.

At the end of the talks, take part in the conversation with your questions or insights.

This event is presented by a collective group of passionate designers and is proudly supported by Master of Design Futures at RMIT University.


Vince Frost

is the Founder, CEO and Executive Creative Director of Frost*collective. He’s also a globally recognised and awarded creative. After becoming the youngest Associate Director at the infamous London design consultancy Pentagram, he started his own studio in 1994. He’s now based in Sydney where he works with his team to bring visionary ideas to life. Vince hosts the popular Design Your Life podcast series discussing how design has the power to positively transform not just business, but our daily lives, with visionaries and entrepreneurs from across the globe.

Ant Donovan

Ant Donovan is an award-winning creative who has attracted widespread attention throughout his 20-year career. As a Partner & Group Creative Director at Frost*collective, he’s played a pivotal role in developing highly creative brand communications for a diverse range of organisations and industries; from large-scale corporations, tourism bodies and retail giants, to iconic cultural institutions, not for profits and one-person start-ups.

Frost*collective are a strategic creative group dedicated to designing a better world. They use their unbeatable interdisciplinary offer and boldly energetic approach to solve problems with creativity and empathy, and design experiences that benefit people, business and the planet. Frost*’s teams of Branding, Environments and Place specialists work collaboratively with a focus on customer experience, emergent trends and measurable impact for their clients across the globe. A proudly certified B Corp™, they’re using Frost*collective as a force for good.

Hope Lumsden-Barry

Hope Lumsden-Barry is a Senior Designer at Paper Giant and has a tandem freelance practice that is concerned with design-led publishing and collaborative making. Hope makes books, zines, websites, brands, exhibitions, and workshops. She has also taught as a Sessional Lecturer within RMIT’s Master of Communication Design program.

Paper Giant is a strategic design consultancy that helps organisations deliver for a better society by incorporating the perspectives and lived experience of the people these organisations affect. Better products, services and policy are ones that lead to a more just, equal and sustainable society.

Joanne Osbourne-Taylor

Joanne Osbourne-Taylor is a strategic and service design leader who is passionate about designing for impact. Her expertise is designing strategies and services in complex environments. Joanne has spent the last 10 years building design capability in organisations, so they can carry on the work of design for themselves.

Joanne champions inclusive design, trauma informed practice and strength-based approaches. She encourages those around her to challenge the status quo by designing with service users, understanding their needs more deeply to design services that can deliver experiences citizens want. She has worked in design studios such as Huddle and Portable as well the private sector, working in complex areas such as gender equity, family violence, mental health, death and ageing, grief and loss, Defence and the justice sector. Joanne is currently working as a Principal Service Designer at ExperienceLab working on large-scale government services.

Prior to her design career, Joanne had a successful 16-year career leading teams and large-scale organisational change projects in financial services. Design cannot operate in isolation, so she combines her design practice with her expertise in stakeholder engagement, change management and project management, people leadership and operational management to ensure design projects are delivered successfully.

Cara Meade

Cara Meade is a strategic design leader with over 12 years’ experience. She is currently the Executive Strategy Director at Houston Group, where she leads a team of designers and strategists to deliver transformative projects in Australia and Asia Pacific. Cara is a systems thinker at heart and strives to understand how different parts of an ecosystem relate to and influence each other. Her ability to create connections with care has enabled her to work within complex systems and structures. Cara has worked on various projects, including leading Toyota Australia and Toyota Asia Pacific’s brand transformation, shaping higher education projects for UTS, CSU, and UniSQ, and working with leading organisations and not-for-profits. She holds a Bachelor in Global Studies from UTS and is set to graduate with a Master of Design Futures from RMIT in June, 2023.


Houston Group is an independent strategic design consultancy, based in Sydney and Melbourne. Houston takes a flexible approach – creating enduring, effective and bespoke solutions driven by a proven methodology for change. Their relationships with clients span many years and projects, with a reputation for getting the job done right, no matter how big or small.

Simon Breese

Simon Breese is a designer, creative and educator based in Melbourne who is a firm believer that good design and education can make a difference. Raised by a teacher himself, Simon found his way into design, ideation, and teaching which combines his regard for education and love for creativity. Having studied design and media at RMIT, Billy Blue and Torrens, this has given him the opportunity to put his learning into practice. Prior to this, Simon entered working in the 2019 Design Awards as a finalist in the Print and Craft categories. Alongside volunteering for AGDA, Simon has been working as a freelance designer working for businesses and organisations such as Unicef and The NGV. He loves to learn, absorb new information and is happy to share it. It was with great pride that he was chosen to represent his fellow creatives at Billy Blue and Torrens’ graduation ceremony. Currently Simon teaches Design Thinking, Typography, Graphic Design, Branding, and Fundamentals across a number of institutions.

San San Truong

San San Truong is a multidisciplinary designer and creative based in Melbourne with experience spanning over 20 years in creative strategy, art direction, branding, graphic design, UI/UX, digital experience design and print production. She is fuelled by creativity and values human-centred research and design thinking. San San aims to add value to people’s lives through design by realising the full potential of creativity, craft, and technology. She has supported the creative industry through her prior work and leadership as co-chair and Victoria councillor for AGDA, collaborations with NGV events and continuously uncovers the possible trends and opportunities in the future of design. San San holds a bachelor of Arts (Design) with Honours at Curtain University and has completed a course in UX Design at General Assembly. San San currently services commercial businesses, government organisations and not-for-profits and seeks to promote better solutions for the society and planet.

The Master of Design Futures

The Master of Design Futures (M.DF) at RMIT University is a professional design Masters with a focus on human-centred design. The program attracts practitioners and professionals in design, health, public service, law, education, not-for-profits and cultural organisations among other disciplines. This creates an inter-disciplinary learning and research community of inquiry. M.DF has a practice-based approach with a bias towards action. It is an opportunity to enhance your practice in new and emerging fields.  Please contact the Program Manager Dr Marius Foley ([email protected]) if you’d like to talk about what you can use the program for in your practice. M.DF:

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